Mobile real estate search is here, so you better get ready to deliver your listings over yet another medium. Are you reaching these home buyers on the go?

A growing trend among increasingly tech-savvy home buyers is to browse real estate listings from a mobile phone. For some, it's counterintuitive. "Why would they want to browse the Internet from such a small screen," you say. Well, you've probably never browsed on an iPhone or some of the other touch screen devices, have you? My first experience was on my son's iPod Touch, and I have to tell you - it's pretty slick. Since you can zoom in and out of a page quickly, it is fairly easy to navigate, and the browser screen is rendered almost identically to a Safari browser window on the iMac desktop machine.

What does that mean to the real estate industry, and you in particular? Well, it means that real estate searchers are increasingly browsing the Internet from their mobile devices, because the technology is now there to make it convenient and actually productive. No more clicking through text-only screens. It's a near-desktop browsing experience on the go.

Here's a little statistic for you. Did you know that 48% of all mobile web browsing in September 2009 was done on an iPhone? That's astonishing, but what are you going to do about it? With mobile real estate saerch on the rise, I'd suggest making sure your IDX website provider has an iPhone app available for your potential customers to download. If yours doesn't, This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or call me at (208) 249-8893 and I can help you out.

The benefit of offering an iPhone app is both obvious and exciting. You can do postcard campaigns and other advertising promotions to draw people to your site to download it. Once they do, they'll have a slick interface for searching properties in your area. They probably won't delete the app once they install it, either, so it's a great way to build a long term relationship with them. The best part is that all the leads come to you...on your mobile device, no doubt. How's that for mobile real estate search?

I still remember the moment a Wall Street Journal reporter returned my call and said he wanted to do the story I had proposed. Wow, what an adrenaline rush that was!

It took a couple of weeks to work with the reporter to gather the quotes and facts, but when the article came out, our phones were ringing off the hook.

As an experienced writer for real estate media, I know what it takes to write a real estate press release that newspapers, trade journals, and your prospective clients will notice.

I've successfully pitched artices to the Wall Street Journal, Los Angeles Business Journal, Orange County Business Journal, Los Angeles Times, Orange County Register, and numerous newspapers and trade publications.

There is a new way to get additional online exposure for your real estate listings through real estate feed syndication. I've designed this system get your listings crawled and indexed by search engines fast.

Why real estate syndication works

The goal of real estate marketing is to get maximum exposure for properties so that potential buyers can find it. Syndication helps accomplish that by taking your existing property listing data and re-publishing it in other places on the Internet.

If you know you need to invest in your real estate website, but don't know where to start, I have a new program to help. I have had clients asking me for years for an ongoing maintenance agreement, so I formulated a plan to meet this need.

As passionate as I am about educating my clients to take an active interest in their own site, some agents and brokers are just plain too busy working real estate to do the tasks that need to be done to get ranked well. At some point you have to decide—are you in the real estate business or the web publishing business?

Ever wonder what keywords you ought to be targeting in your real estate SEO and blogging efforts? I get that question all the time, which is why I created a simple (and free) tool for agents to use. It will generate a nice keyword list for you based on the localization and keyword variables you select.

This is how it works:

1. Select your state
2. Type in up to ten local city and/or county names
   
3. Choose several of the most popular keyword variations
4. Click "Submit Keywords"

You'll get a list of up to 1,587 keyword variations you should be using in your blogging and website SEO, depending upon how many options you select. I have the most popular variations selected by default, but you are free to select them all or be very choosy and select your own. That's actually what I recommend...you don't want to waste time optimizing for condo keywords if you live in a rural area with no condos!

Check out the Real Estate Keyword Generator. If you like it, please share! If not, please This e-mail address is being protected from spam bots, you need JavaScript enabled to view it and I'll work to improve it. :-)

I've had several clients ask me how I check their sites for keyword rankings on Google.

Here is an SEO software download I've been using for years to monitor my clients' rankings for hundreds of keywords at a time.

It is a free trial, so you have nothing to lose by giving it a try. This tool is invaluable in helping me achieve high rankings for my websites. I have actually been able to achieve page one Google rankings before a site is even launched!

You'll be amazed at how much information this SEO software download gives you about your website. (In fact, it is great for checking your website rankings of your competitors as well!)

So what is your website worth, anyway? This is a much more philosophical question than it may sound at first glance. Add the words "to you," and maybe you'll get my drift. Think about this for a moment; what is your website worth TO YOU?

If you're like most website owners, the question is easily answered by checking your credit card statement for last month: $29.95 per month, no more, no less (or $49.95, or $99, etc.).

Now let's ask the question a different way. What long term value have you invested in your site to make it perform better than the other agents who are forking over $29.95 or $49.95 for the same cookie cutter site? And you wonder why you are suffering such dismal results from your website?

Email newsletter marketing is a tool used by highly paid pros in Big Business to add customers to their sales pipeline and big profits to their bottom lines. If you as a real estate agent are not using it to its full potential, you are leaving sales (and commissions) on the table.

If you want to grow your real estate business, learning more about automating your email marketing efforts is an essential item on your to-do list. It doesn't have to be intimidating, and you don't have to be a disciplined or accomplished writer to make this tool work for you.

Thanks for all of you who are visiting this site from up in beautiful Spokane, Washington. I appreciate the inclusion of my article entitled How to give your leads to your competitor in the most recent newsletter of the Spokane Association of REALTORS®.

Things you can do while you're here:

• Get Real Estate Marketing Tips
• Learn about the importance of link exchanges for real estate SEO
• Exchange links with my site
• Get into my Washington Real Estate Agents directory (Click on your city to link it directly to your website. See the Idaho Real Estate Agents directory for an example.)

Don't you hate seeing a thousand other real estate agents right next to you on the real estate agent directories out there? There's certainly a need to be listed in as many places on the Internet as possible.

But what if you could be the only agent listed in your primary service areas...permanently? And what if your city name could link directly to your website (or any page on it)?

I've designed a way for every agent in the U.S. to do just that. It's extremely affordable; it is a one-time cost, not a subscription. Once you're in the directory, you're in for good. And when space runs out, that's it. There won't be more listings added.

Here's how it works...