Here are some basics of e-commerce that you should know when setting up an online retail site:

1. First, you need fresh inventory, presented in varying ways to appeal to customers.
• With our system, adding inventory is as easy as adding content. (If you've never used our Content Management System, you will be amazed at how simple this is.) With a few clicks of the mouse and the upload of a photo, a new product can be added to your online store.
  
• Merchandise can presented in the form of lists, product categories, discount sales, and other means to give the feel of a constantly updated storefront.
2. Second, your shopping cart system needs to close the sale easily without putting technological roadblocks in the way of the customer.
• Our shopping cart keeps track of customer purchases without losing the customer along the way.
• In addition, it interfaces with most merchant accounts for easy funds management.
3. Third, you need to manage relationships with customers to keep them coming back.
• We have a variety of customer relationship management tools available to do this, including an easy registration process and customer e-mail newsletter tools.