Ten Tips For Working With the Press

Written by Kevin Harper

Press Clips Getting quoted by the press is one of the most under-recognized but powerful sources of free advertising. As a result, members of the news media are often the target of unscrupulous or ridiculous attempts to get covered. As business professionals, it's our job to always try to present information to reporters and editors that is truly newsworthy. When successful, it is actually more like an endorsement than an advertisement, and such "passive endorsements" are far more effective than paid display ads in newspapers or magazines. It definitely gives you credibility when your clients and customers see you quoted as an authority in your field.

Following are some recommendations that should help you get noticed:

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