Does your real estate website earn its pay?
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Written by Kevin Harper
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Too many real estate agents and brokers settle for website solutions
that just don't "earn their pay" by producing qualified leads. If you
view your website as an overhead expense rather than a powerful lead
generating machine, you have this Internet thing all wrong. The days of
website-as-billboard are over. You need a website that works around the
clock to bring more listings and more buyers to your inbox. If yours
just sits there looking pretty (or not), then let's be frank here; it's
probably just sucking your bank account dry every month.
Qualified leads around the clockYour website should be
producing qualified home buyer leads and qualified listing leads around
the clock for you.
If it's not, I have some good news - it's much
easier to fire your website than to fire an employee. If your website
isn't a top producer for your real estate business, you need to fire it
today and make a committment right now to get it working properly. Even
if you don't use our services, you owe it to yourself to get a website
that does more than just sit there.
Search engines are mission-criticalAfter all, your prospects
are not just sitting there, they are doing something very predictable.
They are searching the Internet for homes, and for information about selling
their home. If your website isn't showing up in search engine results,
then I have news for you - you're not going to get many visitors to
your website. Without visitors, of course, you won't have the one thing
your website needs to earn its place as a top producer...leads.
In today's competitive real estate market, savvy Internet marketers are
all over the web to lure leads away from your site. The only way for
real estate agents and brokers to compete is to go head to head and
develop compelling websites that motivate leads to contact them.
Converting visitors into leadsWe specialize in converting your
visitors to leads. The agent who gets that initial contact has a
distinct advantage. If you are diligent about establishing a
relationship with leads that come in from your site, there is no limit
to how many new clients you could start winning.
When I was director of marketing for a growing architectural firm, I
designed our website to be more than a billboard. I wanted it to show
up on the search engines, and further, I wanted it to be a useful
resource to our target audience. I wanted visitors to leave with the
question, "How can I NOT hire this firm?" Most importantly, I wanted
visitors to contact me.
This approach worked extremely well, producing leads and prestigious
projects for our firm from around the world. Now, as head of Top Seller Sites,
I'm able to put that knowledge to use for you. Our job is to design a
website application that (a) helps to bring you new visitors through
search engine friendly (SEF) design, and (b) takes your website
visitors through the following process:
If
you're a real estate agent, that's the exact process you want your
website visitors to be walked through. You want the passive visitor to
your site to actually read it and realize that he or she (a) has
nothing to lose by contacting you, and (b) owes it to himself or herslf
to do it.
I'd like to offer you a free consultation to discuss ideas for bringing
in visitors to your website and converting them to leads. Then it's up
to you to convert your new lead stream into clients. Here's how to get
started:
Request a no-obligation proposalIf you would like to turn
your agent or broker website into a top producing source for real
estate leads, I would be happy to present you with a proposal
customized specifically for your needs. There is no obligation. Give me
a chance to explain to you what I can do for your real estate business,
and that's all I can ask. To get started, you can choose one of the
following:
- Request a no-obligation proposal
- Drop me an
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
This email address is being protected from spam bots, you need Javascript enabled to view it
- Or give me a call: Kevin Harper (208) 249-8893
I look forward to talking to you!
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